The NFL, Intuit and GameFam are partnering to bring a virtual Super Bowl concert to Roblox ahead of the real event.

NFL and Roblox team up to build metaverse presence The league launched an interactive game with a virtual hangout, where fans can take part in activities tied to events, such as the Super Bowl.

The NFL is stepping into the metaverse, and it is doing so via Roblox (RBLX). Last week the gaming platform announced it is launching NFL Tycoon, a football-inspired videogame, and the first such ...

The NFL is leveraging popular characters and young consumer interest around Roblox to hype up Super Bowl LVIII and its family-friendly simulcast on Nickelodeon.

The NFL has teamed up with Intuit to activate on Roblox, including by bringing what the brands claim is the first Super Bowl concert to the platform, according to a press release. The concert, which ...

Roblox and the NFL are giving players a free team helmet this season. Find out when and how to claim yours, here.

The Roblox game integration is part of the larger “Be Your Own Boss” campaign, which is meant to use mediums such as sports, music and gaming to reach younger consumers. It also promotes the Boss x ...

Roblox stock added to its gains on Wednesday after it partnered with the NFL to launch a metaverse game. "NFL Tycoon" was launched on the Roblox platform just ahead of Super Bowl LVI this weekend.

Roblox's chief business officer Craig Donato says that the "exclusive NFL helmets were a huge hit last year" and now, "with more than 100 million players on our platform, we'll see every one of ...

NFL and Roblox created a new take on the metaverse with "NFL Tycoon," a unique experience for gamers to build worlds and explore the digital world revolving around American Football. Roblox is one ...