NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Retail Dive sister publication Marketing Dive. The collection can be interacted ...

Roblox virtual makeup is igniting metaverse strategies among beauty brands, spurred by the concept that players see their avatars as extensions of themselves Whitney Meers Published: Sep 2, 2022 ...

NYX Professional Makeup is once again transforming the way beauty shows up in digital culture, returning to Roblox with an immersive, gamified experience timed for the back to school season. As ...

With the Roblox “Makeup Your Mix” experience, users can listen to exclusive music, play minigames and explore Maybelline’s makeup products through interactive experiences centered around creativity, ...

NYX Professional Makeup is looking to bring awareness to anti-LGBTQIA+ bullying in the online gaming world with the “Game Out Loud” campaign, according to a press release. The makeup manufacturer will ...