Rare Beauty, the cosmetics brand founded by actress, singer and activist Selena Gomez, recently announced their newest launch ...

e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 ...

The star used a total of seven products from her brand, Rare Beauty, to nail the look. Selena Gomez pulls off a minimalistic makeup look with her Rare Beauty products It looks like Selena Gomez is ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.

Kate Moss, Hailey Bieber and Selena Gomez’s brands had the greatest number of searches per month on Google UK last year, ...

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s ...

Rare Beauty grew by about +200% ... Biotechnology Co. Ltd. grew by +33.9%, Cosnova Beauty grew by +32%, Proya Cosmetics Co. Ltd. grew by +30%, and Grupo Boticario also grew by +30%.