Predictive Analytics: The Holy Grail in Business Intelligence Regardless of the business model, forecasting is extremely important for businesses as it creates some insurance for future business ...

For decades, predictive analytics was a capability largely reserved for companies with deep pockets and dedicated teams of data scientists. While the promise of forecasting customer behavior ...

The Science and Art of Predictive Analytics Professor Ed Malthouse talks about his approach to teaching this vital skill as he takes over as the new instructor of the MSiA program’s introductory class ...