Airlines, banks, and internet providers are taking advantage of people's unwillingness to switch and charging longtime customers more than newcomers.

Successful loyalty program examples of experiential rewards at the highest levels are Nordstrom’s annual in-home visits from a stylist and The North Face’s offer of access to exclusive global ...

For example, if a worker suggests that the company implement a more comprehensive safety-training program, it is to help enhance employee loyalty.

Consumers are facing inflation and scaling back at least some of their spending as a result. Retailers can adapt to a slower-growing or contracting global economy by cultivating stronger relationships ...

SACRAMENTO, Calif. — California lawmakers, who pledged this year to address the state’s affordability crisis, are now ...

KFC’s loyalty program, powered by Marigold Loyalty, is a prime example of each. Customers earn points for every dollar spent, unlocking access to exclusive content and a Secret Recipe Vault. KFC also ...

Deloitte research reveals that in addition to financial perks, consumers expect unique services and experiences from loyalty programs.

Some budget airlines have subscription-based loyalty models, while others offer programs similar to those of traditional legacy carriers.