Kendrick Lamar has been named a brand ambassador for Chanel, the fashion house confirmed Monday via Business of Fashion. In making the announcement, the Grammy and Pulitzer prize-winning rapper starred in Chanel’s latest eyewear campaign launching April 22.

Kendrick Lamar has signed on as a brand ambassador for Chanel, and he'll appear in the French fashion house's new eyewear campaign that will roll out on Tuesday (April 22). Business of Fashion exclusively reported the news on Monday.

Straight off the back of a bank holiday, Chanel drops some news that proves there’s no rest for the fashion industry. Nor Kendrick Lamar, whose explosive start to the year continues with the announcement that he’ll be fronting the French maison as a new brand ambassador.