By design, however, journey map visualizations are meant to fit snugly on a piece of paper, a poster, or a whiteboard. As such, they are high-level depictions of the customer experience.

Effective journey mapping requires several moving parts, and each industry will have its own best practices. On the other hand, there are a few foundational aspects that remain consistent, no ...

Many Customer Journey Maps Are Inside-Out Over the many years that I’ve advised marketing leaders, I’ve found customer journey maps often suffer from a common predicament — they are inside-out.

An end-to-end customer journey map allows a brand to follow the touchpoints of customers as they travel through the various phases of the customer journey, from brand awareness, to consideration ...

A customer journey map can take a variety of forms, but essentially, it is a visual representation of a customer’s experience with a product or company at various touchpoints over time.

Suez North America’s customer journey maps notes the channels, including smart and analog meters, phone, social media, Web and mobile device channels, that connect the company to consumers, says ...

While there’s no perfect version of customer journey mapping, I’m a big fan of Jay Baer’s Content Marketing Institute. Last month they published a great template to help you map your ...

Journey maps make it easy to identify and prioritize users who have a considerable number of actions and steps to complete tasks and achieve goals. Having a clear and evolving understanding of your ...