There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

Iconic skincare brand The Ordinary releases their 'secret ingredient' in new campaign that calls out celebrity-endorsed ...

The Co-founder and CEO of the influencer intelligence platform for smart, data-driven creator collaborations explains how ...

Several fashion and beauty brands stood out at Coachella ... the most media value at the annual festival in California. Influencer marketing platform CreatorIQ collected data on the top 10 brands ...

There is a visible upscaling of trust and conversions when campaigns are built around real communities, share marketing ...

From airport security bins to vending machines, it is safe to say that influencers are getting creative with recent marketing ...

Acknowledging her online impact, Annie Anstey, the marketing director at Collection ... Meanwhile, on the ITV show, beauty influencer Joan let slip her secret to longevity, revealing that a ...