Normally, you’ll start by building and programming simple Lego robots and, with each success, the app guides you to progressively more complex projects and coding tasks.

We decided to make a company dedicated to making building these custom robots as easy as playing with LEGO.” The modules are assembled and tested by HEBI’s eight-person staff.

Lego's new Boost kit helps introduce kids to the basics of coding.

With the JIMU Robot BuilderBot Series: Overdrive Kit is a box of parts includes programmable motors, sensors, wheels, and a whole lot of bricks with which to make a couple of robots.

This year at CES, Lego is bridging the gap with Boost, a basic robotics- and programming-oriented kit that’s supposed to be more playful than didactic.