To raise awareness about what the Play Store does, Google is launching a safety-focused advertising campaign about how you should “download apps not traps.” ...

Starbucks is running a mobile advertising campaign to increase downloads of its mobile applications. The food and beverage retailer is running ads within the Flixster iPhone app. The ads promote the ...

“If driving app downloads is the goal, we would recommend focusing on mobile spend first and foremost.” Chipotle used video to promote its Scarecrow mobile game For example, mobile video ads ...

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Temu discontinued use of Google Shopping ads in the U.S. last week. When it did, the ecommerce company's App Store ranking fell from between No. 3 or No. 4 to No. 58 within three days. The company ...