Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Direct mail has been having a moment (or two ... “There has definitely been a shift to more targeted programs versus the ‘spray and pray’ mailings in the past.” These expenditures show ...

However, the tools and software available today make this process more accessible ... As technology continues to evolve, the opportunities for creating meaningful connections through direct mail are ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...