Using what you already have requires far less effort than creating new content from scratch for each unique channel. Chances are, you have some really old content that could drive great results if ...

as well as the concept of "modular content." 1. Creating Modular Content Modular sales content is organized in a way that's specific to "story-selling" of goods and services: great design, terrific ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...