Chipotle Mexican Grill launches a limited gaming experience on Roblox, and participating players can get free burritos in real life.

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Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.

Chipotle announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for a real-life free burrito.

Roblox said its 73-hour outage was not related to the Chipotle activation. Last year for Burrito Day, Chipotle gave away $100,000 in free burritos and $100,000 in Bitcoin through an interactive game.

Chipotle Mexican Grill launches a limited gaming experience on Roblox, and participating players can get free burritos in real life.