After nearly a decade of releasing only mobile games starring Barbie, in the wake of the blockbuster Barbie film of last year and the 65th anniversary of Barbie this year, Mattel is returning to ...

Mattel has partnered with Uken Games, an independent Canadian game studio, to develop "Mattel Match: Toybox Unlocked," a free ...

EL SEGUNDO, Calif. & SAN FRANCISCO, December 18, 2024--(BUSINESS WIRE)--Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Now, Mattel has a new Barbie game for children on its way — and some much bigger gaming ambitions intended for all ages in tow. Today, Mattel announced Barbie Project Friendship, an adventure ...

The new campaign, titled “Give Limitless Possibilities” was shown during the game, which also celebrated former WNBA player and legend Sue Bird as the 2024 Barbie Role Model. The Barbie brand ...

When Barbie magically gets pulled into her favorite video game, she is excited to see she's transformed into a fun roller-skating character. In the game, she meets Cutie, the lovable cloud-shaped ...