With the rise of digital marketing, social media platforms such as Facebook, WhatsApp, X and TikTok have become powerful ...

An unconventional way of performing marketing activities on a very low budget Guerrilla marketing is quite different from traditional marketing efforts. Guerrilla marketing means going after the ...

Appended was a QR code for the reader to scan. Singaporeans, being a kaypoh curious bunch, obliged. But they were directed to ...

as well as advertising in print and in cinemas and on billboards. But Wohlfiel said Chalamet's stunts have collectively delivered a "clever out-of-the-box guerrilla marketing campaign." "As everyone ...

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With 12 months passed since London 2012, and just a year to go until the 2014 World Cup in Brazil and the Glasgow Commonwealth Games, it seems a good time to consider the state of ambush, or guerrilla ...

If you haven't tried this marketing strategy, your business is missing out on gaining maximum exposure, causing word-of-mouth hype and showing your audience your ingenuity and creativity.