In his first interview since retaking the World Federation of Advertisers presidency, David Wheldon shares how he’ll be standing up for both the organization and the industry. After a long and ...

Data from 2017 are WARC estimates, calculated by applying the World Federation of Advertisers' (WFA)* media inflation figures to historic cost per thousand (CPM) data. CPM data to 2016 have been ...

X may not count Twitch among the worst ad boycotters X's beef is primarily with the World Federation of Advertisers (WFA), which had previously set brand safety standards that advertisers ...

The World Federation of Advertisers (WFA) has responded by creating what has become a substantial AI governance community to help marketing leaders navigate these waters. Gabrielle Robitaille ...

Brands remain determined to increase spending on influencer marketing, according to a recent survey from the World Federation of Advertisers (WFA) among 73 respondents from 59 companies that are ...

The research, conducted by marketing training and advisory company BetterBriefs and research agency Flood + Partners, in partnership with the World Federation of Advertisers (WFA) and the Institute of ...