Eager to make the sport feel relevant again, promoters staged a series of fights in one of the most crowded places in America.

The ring was set on Seventh Avenue in front of ABC's "Good Morning America" TV studio, and Carlo's Bake Shop, with Bubba Gump Shrimp Co., Taco Bell and Hard Rock Café across the street. It lay inside a setup that included four pillars with a roof and four small video boards.

The road to a Ryan Garcia-Devin Haney rematch runs right through the heart of Times Square. When they fought last year, Garcia initially opposed bringing the match to New York, believing a bout between two California boxers belonged in the West.