the Pre-Paid mobile category became stuck in a downward spiral of price promotions and bonus data that had devalued every brand's offering. With its customer base in freefall and a price premium that ...

The telco lifted its first-half profit and dividend while chief executive Vicki Brady also announced a $750 million share ...

By tapping into young Australians' latent anxiety around data in an entertaining way, Telstra was able to connect with this fickle audience, resulting in its most successful pre-paid campaign on ...