The Southwest Airlines loyalty program, launched in 1996, has undergone a major overhaul to its earnings structure, affecting ...

Southwest Airlines passengers will earn fewer loyalty points on flights they take, thanks to a new change that was quietly ...

Southwest Airlines is ending its long-standing free checked bag policy for most passengers. Here are the details.

Frequent flyers woke up to some turbulence on Tuesday morning. The iconic "Bags fly free" slogan for Southwest Airlines is ...

With the Southwest Performance Business' 9,000 anniversary bonus points, Wi-Fi credits and superior priority boarding passes, ...

Now, Southwest Airlines is violating the $5 Chicken Rule. No, Southwest has never sold rotisserie chickens, but it has had quite a few identity-defining, loss-leading, customer-loving quirks through ...

Southwest Airlines has updated its Rapid Rewards loyalty points system, effective March 4, 2025, with pricier fares earning ...

Southwest Airlines is ending its free checked bags policy for many passengers. Some experts think customer loyalty could ...

The changes that go into effect on May 28 eliminates Southwest's long-standing practice of offering two free checked bags to ...

Southwest Airlines will no longer allow bags to fly free. The airline announced Tuesday it will begin charging some customers ...

Southwest Airlines' latest social post to try and deflect from backlash over ending its free checked bag policy has created ...

Southwest Airlines will begin charging some customers for checked bags starting May 28. All other customers will be charged ...