The ad, from agency Erich & Kallman creates a storyline where people are confusing real lava (as in the molten volcanic kind) ...

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Sunday was a sad day in the history of journalism. The Star-Ledger, a paper that had served Newark, New Jersey since 1796, and competed for scoops with the much larger dailies in New York City, ...

Johnson, who's played for 14 teams, says he's "done with all that" and is "switching to Straight Talk for good." ...

Telehealth company's spot decries medications from others as "priced for profits, not patients," while its own weight-loss ...

Following tepid growth in October and November, the U.S. ad market had one of its best months of the year in December, propelling total 2024 ad spending up 8.5%. December expanded 13.2%, tying ...

Carpenter Media Group is continuing its acquisition spree by purchasing the assets of Salem Publishing Company, a family-owned company based in Missouri. The acquisition, terms of which were not ...

Earlier this month, German home appliances and technology company Bosch revealed it would be making its Super Bowl debut this year. This week, the company shared a teaser for the ad, a national 30 ...

Brand+ became available to all advertisers on Monday in the Amazon DSP. The AI-driven optimization platform, which is intended to simplify brand-awareness campaigns, now enables marketers to ...

Brands are getting ever more precise at tracking consumer behavior. But this is raising serious ethical concerns, judging by The Data-Ethics Paradox: Reconciling Marketing Personalization With ...

A new poll finds that Taylor Swift is the top celebrity people want to see in a Super Bowl commercial and the top act they’d like to see in the game’s halftime show. Unfortunately for fans ...

Jewlery marketer Pandora has consolidated its global media account with Dentsu, broadening an eight-year relationship. The company’s annual marketing budget in 2023 was $545 million, although it ...