There is a significant role for marketing in any organisation seeking growth, but only if allowed to flex its strategic ...

New McDonald’s UK CMO Ben Fox says his team “accepts the challenge” after the company’s global CEO called for “better ...

Puma’s increased its marketing investment and focused on elevating its brand in order to reach a younger consumer. How ...

As BrewDog undergoes a “refresh”, YouGov BrandIndex data finds all the brewer’s brand health metrics have declined notably ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Almost two-thirds of B2B marketers say their marketing strategy is “incomplete” without influencers, according to LinkedIn ...

Trainline’s Jo McClintock explains how strategic thinking positions marketers as the “active enablers” in business.

Arguing marketers are increasingly being seen as “growth architects”, CMO John Rudaizky believes it’s time to reimagine the ...

As McDonald’s announces the launch of new burger the Big Arch, UK CMO Ben Fox stresses the importance of menu and marketing ...

Marketers who crave ESG narratives about doing social good should focus on how profitable businesses keep people employed and ...

Switching from its performance marketing roots to a brand-led push, Midnite hopes to reach a “digitally native” audience as ...

As Pride Month begins, research from Ipsos suggests support for brands promoting LGBTQ+ equality among the UK public has ...