While the government has reaffirmed its view that brand advertising not depicting product should be exempt from restrictions, ...

Demonstrating marketing’s impact on financial outcomes biggest challenge for CMOs. Over three in five (64%) senior marketing ...

Wise currently move about 5% of the world’s money that goes across borders, CMO Cian Weeresinghe wants to raise that number ...

Indeed, the rate at which brands are outsourcing work to agencies appears to be increasing. Almost two-thirds (63.1%) of the ...

A dynamic approach to effectiveness and optimising in real-time is not something that comes naturally to “traditional” marketers in the UK, says the Lloyds’ CMO.

In the latest episode, we explore the rate of restructures, ask what’s in a name when it comes to WHSmith and explore the ...

Describing sport as a “profound way to connect”, CMO Nina Bibby believes sponsors should push boundaries and appreciate it ...

Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

Almost two-thirds of 2025 Career & Salary Survey respondents - and nearly three quarters of CMOs - believe marketing strategy ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Burger King believes “creative bravery” will help the brand navigate new ad rules for ‘less healthy’ food coming into force ...

As the deadline returns to decide on TikTok’s US fate, brands and analysts discuss the new social media landscape and what a ...