In his seminal blog post about social media marketing, Neil Patel writes that "social media marketing is the process of creating content that is tailored to the context of each individual social media ...

Marketing Strategy - Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first ...

Learn how operationalizing voice of the customer data in real-time improves frontline performance, customer satisfaction, and ...

LSI keywords are one of the latest and greatest trends and tools in search engine optimization. The snazzy sounding digital marketing acronym stands for latent semantic indexing, which isn't nearly as ...

Most workers in the United States say that AI has made their jobs easier and they are not yet worried about AI affecting their job security, according to recent research from Adobe Express. The report ...

Storytelling techniques, by breaking down any topic into digestible portions and delivering it as a convincing and memorable narrative, can set up marketers and entrepreneurs for success.

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Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.

Does your brand sometimes get lost in the shuffle? Does it warrant more attention than it's getting? Probably so. But if you're going to stand out in today's cluttered digital world, you need a new ...

Most B2B newsletters seem confused as to why they exist. We studied 100 of them over three months, and the results weren't heartening. Most were difficult to read, visually confusing, and didn't ...

After the frenzy of holiday buying is over, many e-commerce companies struggle to convert their holiday purchasers into regular customers and drive revenue at the start of the year. You probably had ...

Marketers predict the top personalized content trends in 2025 will be AI-powered recommendations and AI-powered visuals. That's according to a recent report from Adobe that was based on data from a ...