WPP to 'sunset' agency specific job titles in the shake-up.

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As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity ...

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla ...

By championing fearless, boundary-pushing childhoods, Horlicks quietly updates its promise of ‘growth’ for the 21st ...

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not ...

The campaign reinforces Tata Tea Jaago Re’s commitment of spreading awareness on a cause which is the most defining crisis of ...

Our weekly roundup of the latest appointments and account wins news from KidZania India, Crobstacle, Design Ink. SRV Media, ...

From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what ...

In India’s rapidly growing wellness market, consumers are surrounded by products labeled ‘natural’, ‘clean’, or ‘organic’. But as these terms become more common on packaging, questions around their ...

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