Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV ...

Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge.

Most sell-side curation deals appear in line with typical SSP take rates and resemble how publishers have long done business ...

Off-site advertising is a logical extension. But would PayPal ever decouple its data from the ad tech? Apparently not.

Meta teased new ad optimization offerings as it touted solid Q1 results. It also hyped its AI agents and its launch of a ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now ...

The dramatic art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the ...

Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.

According to Mobian's Jonah Goodhart, agentic AI tech will help the programmatic biz “move past the age of randomly picking ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...

Why the digital advertising should transact on media quality signals like attention instead of optimizing to conversions and ...