Digital marketing is undergoing a major shift, driven by rapid advancements in artificial intelligence (AI) and automation technologies. According to a 2024 report by Statista, global spending on AI ...

User-Generated Content (UGC) Campaigns have become a powerful marketing strategy. These campaigns encourage users to create and share content related to a brand, boosting authenticity and engagement.

Public Relations (PR) has come a long way from its informal beginnings to becoming a structured, professional discipline. While most textbooks trace the modern PR profession to establishing the ...

What Are the 5 W's? The 5 Ws—Who, What, When, Where, and Why—represent a timeless and foundational framework for gathering information, analyzing situations, and making informed decisions. Though ...

Marketing in healthcare has evolved beyond just marketing a clinic or a hospital. Today, we speak about gaining Trust, helping educate patients, and giving them access to needed services. As new ...

With the increasing use of mobile searches and "near me" queries, healthcare providers must prioritize Local SEO to attract more patients. Whether you're a doctor, dentist, therapist, or hospital ...

Patient flow refers to how patients move through your clinic, from scheduling an appointment to receiving care and follow-ups. In India, clinics often face challenges such as overcrowded waiting rooms ...

What Does Advertising Do in the Age of Digital? From straight-up promo to targeted, data-driven engine of growth, advertising has come a long way. When consumers are hit with between 6,000 and 10,000 ...

Notification marketing is a direct communication strategy that allows businesses to send messages to their customers via push notifications, SMS, email, or in-app messages. These notifications provide ...

A strong brand is more than just a business asset—it's the key to long-term success. Brand equity, the value derived from customers' perceptions of your brand, can make the difference between being ...

Blurring Lines: Influencers often combine sponsored content, product placements, and endorsements, making it difficult to differentiate between techniques. Combined Strategies: Brands often use these ...