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This new agency has AI agents in its sales and creative departments and will also build AI agents for clients.

Media buyers and sellers predict the most impactful measurement changes in this year's upfront, and what's still missing in ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

Butterflies' from the AI startup imagines the potential benefits of AI education through an Indigenous lens ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

Adopt will become a part of Publicis Connected Media as part of the acquisition.

The Walmart sibling is repositioning its retail media offering as a “retail experience network.” ...

Marketing hiring shows a slight slowdown even as major brands such as OpenAI and Taco Bell recruit for top roles.

See Primanti Bros.’ lawsuit against itself, Drumstick’s collab with WWE and Kenneth Cole’s mental health initiative with ...

Consumers will remember and reward brands that stay visible, invest in core strength and lead with authentic values.