Publicis chairman and CEO Arthur Sadoun discusses why the holding company is raising its guidance for the year, the ...

The fast-food giant hires Steve Stoute's agency for its African American consumer market. New work features "Unc" convincing ...

Marketers should shift from campaign-led approaches to brand-led, cross-functional experience design to win with both human ...

Poppi, entering a new phase under PepsiCo's wing, is seeking a versatile agency that "gets us," co-founder Allison Ellsworth said.

Ad Age's State of the Modern Marketer survey reveals what ad and marketing professionals have to say about key job skills, AI, annoying tasks and overhyped industry trends.

The Cannes cheating scandal has brought renewed scrutiny of awards, entries and the judging process—but will anything change?

By hiring creators to shape content, community and experiences for Gen Z, Starbucks is leading a shift in influencer marketing.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Omnicom Group executives discussed topics from economic uncertainty to a potential crackdown on drug advertising.

Tinder is inadvertently facing a dilemma as its brand was parodied by the White House referencing a deportation.

Media agencies are undergoing a reckoning, and the new business market has become an indicator of the battle between indies ...