Microsoft's latest move to convince Bing users to stop switching to Google Chrome includes a new comparison banner promoting ...

Built into the revamped search engine is Microsoft's AI chatbot, Copilot, which can perform a number of tasks the old Bing ...

Among new hires, former Google Gemini engineering lead Amar Subramanya joined Microsoft AI as corporate vice-president.

In 2021, it re-positioned Cortana as the service that powers AI-based productivity experiences in Microsoft 365. The new Bing may now give Microsoft the tools to take on this market, too.

Microsoft’s challenger status has also helped it weather the odd things Bing has done. There is, for instance, significant reputational risk for Google in this area because it’s so established.

Microsoft and OpenAI seen on screen with Bing search engine app on mobile in this photo illustration, on 10 January 2023, in Brussels, Belgium. (Jonathan Raa/NurPhoto via Getty Images / Getty Images) ...

Microsoft’s new and improved Bing, powered by a custom version of OpenAI’s ChatGPT, has experienced a dizzyingly quick reversal: from “next big thing” to “brand-sinking albatross” in ...

When Microsoft announced the new AI-enabled Bing, which it built on top of OpenAI's GPT models, neither company would confirm which version of GPT was being used beyond saying it was a next-gen ...

At last, Bing has arrived.I tested a preview release of Microsoft’s new search/decision engine, previously called Kumo, to see how well it compares with its predecessor, Live Search.

The Microsoft Bing logo and the website's page are shown in this photo taken in New York on Tuesday, Feb. 7, 2023. AP Photo/Richard Drew, File. By MATT O'BRIEN, Associated Press ...

Microsoft’s planning to relaunch its Live search engine under the name “Bing,” a recent report suggests. Bing will debut with a massive ad campaign costing upward of $100 million, the folks ...