Brand credibility is now a crucial aspect of marketing campaigns, and companies must couple that with storytelling, experts ...

We're living through a marketing shift. Today's most effective strategies aren't just about reaching more people but reaching ...

The smartest marketers know what works and stick with tools that are more than helpful—they keep campaigns on track, get ...

Tariffs have left companies reeling. But many are using this moment to tout their brands—and sell as much as possible.

In an era driven by rapid technological advancements and a digitally savvy population, traditional marketing approaches have taken a backseat to more dynamic and targeted digital strategies. Digital ...

The Australian Centre for AI in Marketing (ACAM) has announced that IBM ANZ has joined as a founding supporter, marking a ...

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious ...

In promotion of the new film, a billboard has appeared in the US, which has since been posted on Twitter. The billboard shows ...

Double-digit percentage cuts continue for the fourth consecutive quarter as the fitness company’s marketing chief leaves.

Design company Figma today announced multiple features, including AI-powered site and web app creation, a way for marketers ...

Baltimore is accusing the owners of Zyn nicotine pouches of targeting children with deceptive marketing practices, violating the city's Consumer Protection Ordinance.

The chief marketing officer (CMO) role has expanded significantly due to digital technologies, data, and AI, increasing both ...