We're living through a marketing shift. Today's most effective strategies aren't just about reaching more people but reaching ...

Brand credibility is now a crucial aspect of marketing campaigns, and companies must couple that with storytelling, experts ...

Tariffs have left companies reeling. But many are using this moment to tout their brands—and sell as much as possible.

In promotion of the new film, a billboard has appeared in the US, which has since been posted on Twitter. The billboard shows ...

Double-digit percentage cuts continue for the fourth consecutive quarter as the fitness company’s marketing chief leaves.

Gen Z. More specifically, we learned to speak their language and play the game by their rules. We had to earn their trust in ...

Pinterest forecast current-quarter revenue above Wall Street estimates on Thursday, signaling its artificial intelligence ...

Design company Figma today announced multiple features, including AI-powered site and web app creation, a way for marketers ...

The chief marketing officer (CMO) role has expanded significantly due to digital technologies, data, and AI, increasing both ...

As the director of marketing for the Pennsylvania Beef Council/Northeast Beef Promotion Initiative, Kaitlyn Swope is ...

The concept of Gen Z influencers as a powerful marketing tool was highlighted with racing’s exposure from 26-year-old Griffin ...