Versant. Mark Lazarus, who will lead the new unit, wrote in a memo to staffers, “Versant represents more than a name – it ...

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

Comcast’s SpinCo, which will include USA, MSNBC, CNBC and E!, will be renamed Versant to emphasize corporate versatility and ...

"It speaks to our adaptability and embraces the opportunity to shape a new, modern media company," CEO Mark Lazarus told ...

NBCUniversal and Versant have struck a two year deal that will allow NBCU to sell advertising inventory housed at its sibling ...

Versant will be the name of the parent company for the cable networks and other assorted media assets that will be spun off ...

On Tuesday, Comcast revealed that the name of its new spin-off company will be Versant. In a memo to staff provided to ADWEEK ...

The shedding of nearly all of Comcast’s cable television networks housed under its NBCUniversal will see the properties end ...

Even Versant boss Mark Lazarus acknowledges that the new name for Comcast’s cable TV spinoff business may not be everyone’s favorite, per a memo reported on by Deadline: > We would be foolish to ...

Mark Lazarus, CEO of the new company, announced the name to staffers in a memo on Tuesday, “We would be foolish to expect everyone to love the name of our new company immediately. There were ...