LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

LeBron James has been named as the debut Kenbassador for Mattel's new line of Barbie Signature Kenbassadors. This is a big ...

LeBron James is taking his talents to Mattel as a "Kenbassador." Why it matters: A new Barbie collaboration makes him the ...

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

From NBA championships to MVP honors to Olympic gold medals, LeBron James has received plenty of accolades throughout his ...

Mattel unveiled its first male athlete Barbie doll modeled after NBA player LeBron James. It is the first in a series of ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

The team at Mattel also created the doll an inch higher than the standard ... will be focused on building great habits down ...

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...