The cleverness in the Labour Party’s branding is that it was hardly clever at all. The party stuck largely to a one-word slogan that could be easily adapted. They used it across signage and ...

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After initially telling Liberal party faithful a Coalition government would ... Me Clare said “the PM can speak for himself”. When asked about Labor’s own mirroring of US campaign slogans - such as ...

In 1978 when the British Conservative party, under the leadership of Margaret Thatcher, ran an advertising campaign titled ‘Labour isn’t working’ it was punning on the word labour. The campaign was ...

“Ditch the bitch.” —A popular Labour party slogan. “Shrill and hectoring.” —Peter Mandelson, the Labour Party’s Communications Director, on Thatcher’s “first ever televised ...

“It is important that we develop our propaganda and agitation around the labor party slogan in such a way that we link the existing struggles and the related level of the more conscious ...