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The deals, closed at the Cannes Film Market by Black Mandala’s Co-CEOs Nicolás Onetti and Michael Kraetzer, along with head ...
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
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Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
South Park' is preparing for its streaming launch on Paramount+, as questions arise as to whether it could remain on HBO Max.
Two years after changing the name of HBO Max to just Max, Warner Bros. Discovery (WBD) is reversing its decision. Starting ...
Duster is kicking off summer streaming in style.In case you missed our interview with Abrams and Morgan, Duster stars Rachel ...
Warner Bros announced on Friday that Mickey 17, its dark sci-fi comedy starring Robert Pattinson (The Batman), will make its ...
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...