Even in war, branding applies. Israel and Hamas are engaged in a parallel battle of optics despite a ceasefire that took effect Jan. 19 after more than a year of devastating war.

It is believed that at least two of the six American hostages still held in Gaza are alive — Sagui Dekel-Chen, 35, who grew up in Bloomfield, Connecticut, and Edan Alexander, 19, from Tenafly, New Jersey. Four other Americans are believed to have been killed in captivity.

Hamas has handed American-Israeli hostage Keith Siegel, 65, over to the Red Cross, the third hostage to be released Saturday as part of a ceasefire deal with Israel. Siegel walked onto a stage set up by the sea in Gaza City before militants handed him over to waiting Red Cross officials,