The CMO’s preferred (39%) way of saving budget is to eliminate underperforming agency relationships, simplify agency roster/portfolio and renegotiate contracts and scopes of work. The spend survey ...

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the ...

How Kellanova uses data clean room technology, X plans a WhatsApp competitor, MLB invests in pro softball league.

CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half ...

Following these guidelines will already set you apart from most salespeople trying to engage CMOs.

While over a third of CMOs report improvements in customer experience, content quality, and volume, thanks to GenAI, fewer ...

Despite a challenging economic landscape, 71% of Chief Marketing Officers (CMOs) plan to invest more than USD 10 million ...

BCG’s 2025 survey shows 71% of CMOs plan major GenAI investments, with focus shifting to video, personalisation and AI agents ...