Sony has struck a "strategic business alliance agreement" with Bandai Namco, further strengthening its ties to Elden Ring and FromSoftware. The partnership was announced on July 24 after Sony purchased a 2.5% stake in Bandai Namco. Both companies have made it clear that anime and manga are the main focus in this partnership.

Sony acquires 2.5% stake in Bandai Namco for $464 million as entertainment giants partner to expand anime and manga IP globally in booming market.

Sony just made a major move in the entertainment world, acquiring 16 million shares of Elden Ring publisher Bandai Namco for about 68 billion yen, which comes out to roughly $464 million. This is the start of a new strategic partnership aimed at creating bigger,