A quick glance at the online store for Zara, the popular Spanish retailer ... a la backward coats, unusual poses and other "artsy" photography. "They’re supposed to be selling the clothes ...

An Instagram account that pokes fun at the peculiar way Zara models pose has proven a hit with social media users, with one person saying they “cannot look at Zara’s website seriously now”.

Zara customers are not impressed ... No one looks like that!" Other poses include models pulling their coats high over their heads while another is posing with a backpack jacket.

An Irish woman has shared a 'hilarious' video on social media after spotting some of Zara's latest clothing range online, more specifically, the model's poses. The TikToker, followed by 285.6K ...