as the Yeezy footwear line was reportedly worth $1.5 billion at the time of the termination. Adidas and other companies such as Balenciaga, Gap and Def Jam cut ties with West in late 2022 ...

West, who legally changed his name to Ye, confused fans with a 30-second ad promoting his Yeezy fashion line during Super Bowl ... brands including Adidas, GAP, and Balenciaga dropping him.

Created by Taxi ad agency, the campaign mimics the simplicity of the recent advertising campaign for Kanye West’s collaboration with Gap, but with a very different message The first product from Yeezy ...

Adidas is expected to see a drop in revenue following the end of its relationship with Kanye West and the YEEZY brand Ingrid ... Balenciaga and Gap also walked away from partnerships with the ...