Microsoft announced that the Xbox app has been made available on select LG smart TVs. Through the Xbox app, you can take advantage of Xbox Cloud Gaming, which lets you stream hundreds of Xbox games without needing an Xbox console.

LG TVs are getting Xbox cloud gaming The app is coming to WebOS 24-compatible TVs All you’ll need is Xbox Game Pass Ultimate and a controller Microsoft has been on a mission as of late to brand everything from here to there an Xbox,

Console gaming is a 'good and established business,' and console represents a 'really healthy part' of Xbox Game Pass subscriptions, Phil Spencer says.