Ad spending on women's sports more than doubled last year
Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.
Sportico on MSN9d
Women's Sports TV Spend Doubles as Marketers Dish Out $244.4M
After elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...
Ad Spending On Women’s Sports Doubled In 2024. Will Athlete Pay Follow?
Ad spending on women’s sports surged in 2024, more than doubling from the previous year, according to a new report from TV ...
Variety25d
Unrivaled Women’s Basketball Games Feature Ad-Free Quarters — Which Big Leagues Can’t
The start-up three-on-three women’s basketball league ... tough to do for a quarter lasting 12 to 15 minutes. TV networks have tested commercial-free concepts for golf and NASCAR.
Yahoo News Canada1mon
The 5 Best Super Bowl Commercials This Year Were Made for Women
At halftime, Kendrick Lamar (feat. Serena) doubled down on his post-Grammys victory over Drake. And as for the commercials, women-focused spots won for sure. Super Bowl 2025 Yep, That Was Serena ...