Following is a transcript of the video. Narrator: Just one 2.5-kilogram durian from Nonthaburi, Thailand, can cost $380. Yet the fruit has a smell that some people find extremely unpleasant.

Durian is to fruit what truffles are to mushrooms ... who see durians morphing from a plentiful fruit growing in the wild and in village orchards to a luxury commodity earmarked for export.