Originally, Burt used the bells off his son's bobsled for the prototype trucks, meaning that the jingle has always been part of ice-cream-truck history ... with the all-white uniform with cap ...

His son donned a white uniform and cap to sell Good ... Earlier on in the history of the ice cream truck, customers were limited to purchasing pre-made ice cream as early trucks mainly operated ...

A Dallas-based man tested out his “white truck theory” by parking his white truck in a parking spot designated for contractors. “I drive a white truck, so I look like a contractor,” watch ...