In the U.S., where dates are written month-first, March 14, or 3.14, is celebrated by mathematics enthusiasts as Pi Day. But for romantics, especially in Asia, it’s another holiday that marks a ...

But in Japan, shops and consumers have been gearing up for more commercialised romance, round two: a follow-up holiday called White Day. It’s only been around for about 40 years, but it’s ...

And another example will be on view tomorrow, March 14, when, all across Japan, men will present women with gifts: chocolates, candies, lingerie. That’s because tomorrow is White Day ...

On March 14, in Japan, Taiwan and even South Korea, people will be celebrating a kind of second Valentine’s Day, known as White Day. While Valentine's Day in the West is a give-and-receive event ...

In Japan, White Day gained popularity in the 1980s when the National Confectionery Industry Association introduced the idea of men reciprocating the gestures of love they received on Valentine’s ...

EXACTLY one month after Valentine's Day, a holiday known as White Day is celebrated across Asia. First created in 1978 Japan, White Day involves the reciprocation of gifts given during Cupid season.

After all, in Japan, it’s women who do the gift giving on Valentine’s Day. Men reciprocate – or not – a month later (March 14) on White Day, when they may return the show of affection.

Cookies and cakes for White Day, March 14, are displayed at Odakyu Department Store in Tokyo's Shinjuku Ward, on March 11, 2019. (Mainichi/Keisuke Umeda) The Mainichi Shimbun answers some common ...

In Japan, however, stores focus specifically ... Exactly one calendar month after Valentine’s Day, on March 14, comes White Day, when men have been expected to reciprocate.

Well, I made it through another Valentine's Day and White Day in Japan without getting divorced. My Japanese husband very nearly committed suicide our first year together because I gave him a ...

In most places celebrating Valentine’s Day, women can expect chocolates, flowers and a romantic dinner from their partner. However, in Japan, it’s the opposite: women give chocolates to the men in ...