It's a timeless MacGuffin that has inspired centuries of explorers, and now it's getting the Guy Ritchie treatment. The ...

Is it important to the story? Yes! Does the audience need to care about it? No! That’s a MacGuffin! This month we’re celebrating one of film’s great narrative devices — coined by ...

Disenfranchised by the design industry’s obsession with the new, MacGuffin’s founders use each issue to shine a light on different historic objects. This time around, it’s the chain Based out of the ...