While multiple theories continue to circulate about the potential plot of the upcoming Avengers: Doomsday, a new rumor has ...

Is it important to the story? Yes! Does the audience need to care about it? No! That’s a MacGuffin! This month we’re celebrating one of film’s great narrative devices — coined by ...

Disenfranchised by the design industry’s obsession with the new, MacGuffin’s founders use each issue to shine a light on different historic objects. This time around, it’s the chain Based out of the ...