whereas email campaigns or retargeting ads may perform best in the mid- and bottom-funnel stages. That's where your channel mapping strategy comes into play. Use it to define which channels drive ...

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

Offer the right calls to action on your content to generate leads and build your audience at all stages of the funnel. Data will always play a vital role in your content strategy. By frequently ...

You should widen the waistline of the audience funnel, paying more attention to the engaged middle than the fly-by traffic at top. Build a smart strategy for the full funnel by making 2025 the year of ...

Full-funnel lead generation nurtures prospects from awareness to conversion using AI and omni-channel strategies. Intent Amplify™ boosts lead quality, shortens sales cycles, and maximizes ROI.