iOS 18.4’s Messages app adds RCS features for lots of new users
OS 18.4 brings a big expansion of RCS support inside the Messages app, bringing improved iPhone-Android messaging to lots of new users.
Marketing Dive12y
How to create effective iPhone-targeted SMS campaigns
While much of the focus on marketing to iPhone users centers around advertising, they are also heavily engaged with SMS campaigns. Using device targeting, marketers can reach iPhone users via SMS with ...