However, customer value is equally important as a metric for your marketing and sales campaigns. Working out CLV can show you which demographic of customers is likely to contribute the most value to ...

ARPU offers companies a reliable, month-over-month cash flow metric that aligns with a customer’s very first month.

Growing revenue by driving up customer lifetime value can also be viewed as the easiest way to do it. Though customer marketing is complex, technology is making it incredibly more manageable and ...

1. It’s aligned with the ways marketing creates value within the B2B2C business model; 2. It uses the inherent tensions and tradeoffs to build a stronger bridge to the customer; 3. It enables ...