B2B buyers want outcomes, not specs. Help them make smarter decisions with strategic, insight-driven messaging. The post ...

However, customer value is equally important as a metric for your marketing and sales campaigns. Working out CLV can show you which demographic of customers is likely to contribute the most value to ...

When businesses lack consistency in their definition of value, they risk making uninformed decisions and hindering long-term ...

Growing revenue by driving up customer lifetime value can also be viewed as the easiest way to do it. Though customer marketing is complex, technology is making it incredibly more manageable and ...

A marketing strategy determines how to reach prospective consumers and turn them into buyers. It contains the company’s value proposition, key brand messaging, data on target customer ...

Cespedes, Frank V., Benson P. Shapiro, and Elliot B. Ross. "Pricing, Profits, and Customer Value." Harvard Business School Background Note 811-016, September 2010 ...