Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Opinions expressed by Forbes Contributors are their own. I write about branding, trends, creativity and disruptive businesses. When you create any company, depending on the skill and experience of ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...

This is why it’s critical for RIT to have positive and meaningful interactions with our audiences as often as possible. Our brand works by forming emotional connections from the very first interaction ...