More importantly, it worked. Within a year, they went from no employees to eight, and the signs went from a handful to hundreds of billboards. And today, Wall Drug is a 76,000-square-foot ...

We hauled water from 13 miles down the road. There was no good water ... but nobody ever advertised it.” Imaginative signs, such as “Wall Drug, The Store That Put A Wall On The Map,” soon ...

Wall Drug operates daily from 7 a.m. to 9 p.m. year-round at 510 Main Street in Wall, South Dakota. Travelers on Interstate ...

Wall Drug remains one of the top roadside attractions in the country, according to the 2025 USA TODAY 10BEST Readers’ Choice ...

No, the farthest official Wall Drug sign away from the iconic South Dakota ... he's tried to throw in alphabet letters for road tripping families playing the alphabet game, where they try to ...

"If one sign had that much impact, what would 20 to 30 Wall Drug signs do?" Now, there are more than 90 signs placed across South Dakota and the Midwest. The sign farthest from Wall Drug is ...

ARIELLE ZIONTS: Colorful hand-painted signs dot Interstate 90 for hundreds ... Tourist Alex Davis decided to visit Wall Drug during a road trip to Yellowstone National Park. ALEX DAVIS: When ...

those on a road trip across the southern stretch of South Dakota don't have much else to see. Except for the countless signs leading to Wall Drug that beckon to tourists. Many of the handmade ...

The pharmacy’s white facade, with stained-glass signs and windows ... Alex Davis and a friend decided to visit Wall Drug on their road trip from Kansas to Yellowstone National Park.